I Don´t remember

Racing - ALMA - Kappa

Soccer players' post-match statements are one of the most awaited moments by fans, although most of the time they are not very committed and even almost scripted.

We asked Leonardo Sigali, captain of Racing Club, one of the teams with the biggest fan base in the country, to pretend not to remember anything of what he had just experienced on the field during a post-match interview. As a result, we turned that live statement into the most surprising, relevant and viral statement in the history of sports.

The reaction was immediate. Within minutes the action was trending topic in social media. The news was picked up by national and international media. And most importantly, hours later, with the unveiling that it was all about an action to raise awareness about Alzheimer's, thousands of people became aware of the importance of paying attention to the first signs of the disease.