turn off your brand

Havas

Earth Hour is celebrated on March 26 from 8.30pm to 9.30pm. One hour a year where everyone turns off their electronic devices to make a significant change in energy consumption. This year, 14 of the most relevant brands in the country decided to use their reach to millions of people to generate an awareness message about climate change, a reality that affects us all.

During Earth Hour, all these brands generated ads in sustainable mode by reducing up to 87% of LED lights on more than 30 digital screens, including iconic locations, such as 9 de Julio Avenue next to the famous Buenos Aires Obelisco.