shield against cancer

Racing - Kappa - FUCA

According to statistics, 1 out of every 4 / 5 argentineans will generate a tumor during our lifetime. It is also true that 3 or 4 are treatable if caught in early stages.

At the same time, testicular cancer is very silent, and we have no way of realizing that it is growing in our body.

To raise awareness about this situation, FUCA (Foundation fon cancer research, education and prevention) Racing Club, one of the biggest soccer teams in Argentina and Kappa created a campaign modifying the most sacred thing as a club: its shield.

Clinically, a testicular cancer can develop in 4 weeks, the same time the shield was modified with slight protuberances that were growing week by week, as happens with the stages of a tumor. We changed the shield in all the club´s networks and in every content, including those that appeared in real time of each match during that period.

We unveiled the campaign with a network video and the impact exceeded all the expectations both in networks and in local and international coverage with 0 budget.